A Definitive Guide to Improve Your Rank In Google [2022].

Want to rank on the first page of Google, but don't know how? Or tried every technique to improve your rank on Google, but nothing is working? THEN THIS BLOG IS FOR YOU. It will definitely answer all your doubts about Google PageRank. This blog includes a brief about PageRank, its importance in 2021, and proven 9 steps to improve your Google PageRank. If you are someone who likes to read my blogs, then you must be aware that at the end of every blog I share few BONUS TIPS. And if you have accidentally landed on this blog, then keep scrolling for the bonus tips.

Table of contents

What is PageRank?

Google PageRank is an algorithm used by Google to rank a web page in Google search results. So, PageRank is all about links. A site with a higher link value will appear will have a Higher PageRank than a site with a lower link value. Also, getting a link from a higher authority page will increase your chances of ranking higher. Google ranked its pages between 0-10. A web page with a PageRank 10 means it’s a high value / higher authority and it is definitely No.1 in search results. While a 0 PageRank means a low authority site.

In the early 2000s, one of the officials from Google has confirmed that their well-known PageRank is no more operational. But there is no reason to believe it’s not important. The algorithm has changed but there are enough proves to believe that it is equally important even in 2021. The 'Art of link building' or SEO strategies is still important. So, there is every reason to fixate on SEO.

If you wish to optimize your site, then I would suggest you check my blogs on On-page SEO and Off-Page SEO.

add links

Why Its important in 2021?

If you wish to optimize your site, then I would suggest you check my blogs on On-page SEO and 2021, Google does not have a PageRank toolbar that displays your site rank, but there are various tools that display your Page Authority & Domain Authority Score. Which does pretty much the same job as PageRank.!.

Authority score determined the quality of your site, also suggest how impactful a backlink from that site will be for your SEO. The one that determines the authority of a particular page is called Page Authority(PA). The score ranges from 1 to 100. The higher the score, the better are the chance to rank in Google and vice versa. Similarly, Domain Authority (DA) determines the quality of your domain or subdomain.

Let' see some examples to understand this better.

Domain Authority of H&M is 93 , while Page Authority of different pages of H&M have different scores.

These are the tools that can be used to check the Rank.

1. MozBar

2. UberSuggest

3. SEMrush

4. Ahref

How to rank higher in Google?

In this part, I am going to share 9 proven techniques that will definitely improve your Google PageRank.

1.Use appropriate keywords

1.1. Keyword Research

Finding the right keyword is the first step towards your success. Do a proper research before deciding the keyword. Use various tools like UberSuggest, Google Keyword Planner, Ahrefs or keyword Everywhere to find a keyword which have higher search volume but a lower difficulty level.

This highlights all the keywords that are related to "Halloween". As well as it gives you the volume or traffic the keywords receive and lastly difficulty level[SEO] of each keywords.

As we can see "Halloween" is a highly comitative keywords and chances of ranking is quite less. But if you use a keyword say "Halloween Store" the chances of ranking will be a bit higher than previous. If you use the keyword "Halloween day" your chances of really high.

Note: Don't avoid long tailed keywords.

1.2. LSI Keywords

You can use either google or LSI tools to find related topic or keywords. And while publishing any content try to in cooperate them. For example, LSI keywords for Halloween is "Halloween 2020", "Halloween Movie", "Halloween Game" so while writing a blog on Halloween add these keywords for higher rank. It also gives good signal or E.A.T to google .

1.3.Keywords with Business Value

If you are a small business owner who sales Halloween costumes or props then this section is you. Before listing out your products for "Halloween" check the volume and the difficulty level for a higher google rank.

2. Content is the Key

You have successfully cover the 1st step- finding appropriate keyword. Now, the second and the most crucial part of ranking is content. Content should be unique, relevant and actionable. Google uses something called "search intent" to check the relevance of your content and eventually rank of your site.

You must be wondering what is search intent? And Why its important? Search intent is the primary query of any individual on a search engine. For instances, you want to upcycle your old t-shirt and you are looking for some easy ideas .

The very first link on google have a long list of techniques with will take at least one whole day . So you quickly leaves that particular site and visits the next link, which have quick DIY techniques.

Boom...!!!! That's exactly what you want.

If there are more individuals click on the second link, that gives google a positive signal and eventually it improves you Google rank.

So, before listing any content or publishing your blog research well. Make a list of topics that other have already covered. Identify the gap and make content accordingly. Make sure you publish a high quality, long content as it helps you to get links. And we all know the importance of links.

Note: Don't forget to include actionable graphic and info graphs.

We often ignore visual content, but let me tell you that they often attract a lot of traffic.

Source: Search Engine Journal

3. Art of link Building

After publishing a great content, next step is building links . And that will be possible only when people actually sees your content.

You will be able to achieve that only when you start promoting tour content which will eventually help you to get links. For starters- lets consider 3 easy and proven techniques.

#1 Broken link building

#2 "Follow" / "nofollow"

#3 Anchor text from guest post.

Other than the above proven techniques, there are few more techniques you can use to build links are :

1. Guest Podcast-its an excellent way to build valuable links, especially if you have just started out. You can use google or various other social platforms to find guest podcast opportunities.

2. Use Google images/Video to find guest post opportunity- Wait, I know what you are thinking?

How is that possible?

Well if I say its one of the best way to find guest post opportunities as well as roundup platforms.

Go to Google and type -

"keyword"+ " roundup" / " Keyword" + "roundup links"

And a series of link will appear find the best suitable one for your niche. Then write a high value mail with the link of your site.

That's it, there you go.!!!

OR...OR....

You can identify a prominent personality in your niche and then go their social media page. Copy their profile link and paste it in google. It will show all the guest post/ guest blog/ guest feature links. Now you can approach them for your posts and contents.

Note: Only 5% of these mails/ approaches actually converts into a positive response. But don't be dishearten as these 5% will generate a ton of organic traffic for your site.

4. On-Site Factors

It is probably the most talked about technique on internet and by now we know why its important as well.

As we already know how google pays equal amount of importance on title tags, meta data ,alt text and others. Its totally depend on the owner of the site to keep an eye on you On-page SEO.

Note: Add good quality and long contents that highlights all the keywords and use different tags.

I am sharing the list of mistakes that I had done and make sure that you don't make these mistakes in your life.

5. Optimize for Mobile

I am sure many of you are already aware that you need to optimize your site for mobile as well. And when I talk about mobile optimization I mean a 100% optimization.

First thing first, Lets understand the need for mobile optimization.

According to a report, it was found their are more mobile users than laptop users. So if you want to attract more traffic to your site you need to optimize your site for mobile as well.

Now the second question is how to figure that out??

Don't worry. I have a solution for that as well.

Use this tool by Google to check if your site require mobile optimization or not?

Enter your site URL on the link, and if it shows "Page is mobile friendly" , then you don't have to work hard in optimizing for your mobile.

But if it shows "Page is not mobile friendly" then you have to start right now.

Now lets try to understand if its actually important for google rank?

Yes . Its absolutely important to boost your google rank.

If your page is optimized properly, it will reduce bounce rate and will eventually give a positive signal to google. And will boost your Google rank.

6. Check Your Page Speed

Tell me how many of you have faced this?

Source: Pop Up Smart

I am quite same many of you have faced this.

And in situations like this we immediately switch to the next best option. Right?

Google on 2018 have declared that page speed will be considered for ranking.

Use Google PageSpeed Insight to check the speed of your site.

It has categorized the loading speed under these 3 categories. If anything falls under red zone- it need to be fixed immediately .

while anything in yellow zone needs yours attention as well.

Note: Their is no harm in fixing even the minor errors.

Second tool that one can use is Google Search console. Its helps you to identify and fix indexing.

7. Social Media is important

Around 3.96 billion people are using social media. So its important to have a social media presence. It helps you to connect with a wider audience also helps you to understand buying and consumption pattern of their target audience.

Also remember one important thing, this is the first place any customer comes for suggestion, option & opinion. If you have a high quality content your potential customer can convert into your client. So, don't under estimate the power of a social media. Have a Facebook page, Instagram page, Twitter as well as an LinkedIn profile.

Note: Connect with your audience on a regular basis, analysis the responses and learn from it.

8. User Experience matters

User experience is how any user interact with your product in this case its your site. It is also an important factor ranking as it gives google a positive signal about your content.

Just imagine you have insanely high quality content but poor user experience, your audience will be dissatisfied and will immediately start looking for next best option. Eventually it will effect your ranking.

Below, I am going to share 2 easy way to improve your User Experience.

8.1. Bounce Rate

So, what is a Bounce Rate?

Bounce rate is the percentage of visitors leaving your site without any action like making a purchase.

Now lets understand why bounce rate is important?

Increase in bounce rate means your site have some issues it can be either content or layout or a user experience. This also means that your visitor has not converted into your customer. Eventually effects your Google ranking. There are studies to that shows a relationship between bounce rate and google ranking.

The second question is how to reduce your Bounce rate?

• It has been proven that video content gets more attention than any other content. So add more content video related content.

• Always add a linkable "table of content" as it gives your viewers a overview about the topics you are covering. Also its helps Google to understand your content better and can relate it with LSI Keywords. This boosts you site rank.

• Always and always align your content as per the Search Intent.

• Check the site loading speed and mobile optimization as mentioned earlier.

• Lastly use Google analytics and Search console to have a better overview on you site.

8.2. Click Through Rate

According to Google, click through rate (CTR) is

"CTR can be used to gauge how well your keywords and ads, and free listings, are performing."

A study by Moz, perfectly correlates that their is a relationship between Organic CTR and Google ranking.

Lets understand this better...

If your CTR is higher, you chances of ranking higher in Google also increases. As it indicates google that your site is aligned as per the search intent. Eventually boost your rank and you becomes increases your visibility.

Lets understand how to get higher CTR?

• Optimize your ON-Page SEO. Many of you must be wonder why I keep insisting on SEO.??? This is really important. TRUST ME ON THIS!!!!!! Its like the foundation of your site.

• Add a tint of emotion on your tittle. Lets face it "emotion sales"! So, next time instead of trying to find out the best tittle for your blog or email, try to write a tittle that expresses emotion.

• OFF-Page SEO has Ninja powers. It increases your chances of reaching out to your potential customers.

Secret Tips

1. Terms of service page & privacy page

I have seen many people have amazing site - best graphics, amazing content and good user experience, but they fail to rank on Google.

One of the main reason for this is they often ignore T&C or Privacy policy page. These two pages sent a positive signal to search engine and also improves your EAT.

So what ever you are doing right now STOP and complete your T&C and privacy policy page. Then see the magic.!!

2. Don't Site Over-Optimization

While optimizing the site, we often get overwhelmed and have a tendency of over optimizing our site.

There no surprises that often Google penalize for for over optimization.

Be careful.

Note: Don't over stuff keyword just for the sake of doing it. So, plan your content wisely.

Conclusion

I know it can be a bit over-whelming. But I guarantee you the results will surprise you.

Comment below and let me know which of these worked best for you.

OR

let me know if I missed out on some point.

Happy reading.