Proven Off- Page SEO Guide [2021]

Are you still wondering what OFF-PAGE SEO is? How to increase your organic reach? How to increase your brand's visibility? How to rank in Google first page? Then you have landed on right page. In this blog is going to dive into Off Page SEO and will explain its importance. Also going to share proven guide on Off-Page SEO which will help you to rank in google. Scroll through the end to find the Secret Off-Page SEO technique .

Contents

# Off page SEO

# Types of Off-Page SEO

# Why Off -Page SEO is important?

# 5 Off-Page SEO techniques

1. Link Building

2. Built a brand

3. Content Marketing

4. Local SEO

5. Reviews

Off page SEO

It is also known as Off-Site SEO. This includes all the activities that are taken outside your own website, that impact your SERPs or ranking.

Types of Off-Page SEO

There are two types of Off-Page SEO:

• Link related

• Non-link related

Link related Off-page SEO

Link Building or backlinks are considered the backbone of off-page SEO. Search engines like google use these links as an indication for valuable content. So, any site with high-value backlinks has a better rank than sites with fewer or lower value backlinks. While building links few facts should be kept in mind like:

• Popularity and trustworthiness of the site

• Freshness of the link

• Authority of the linking domain and page

• Number of other links on that site or page.

There are two types of backlinks:

• Natural links- these are the links that are naturally obtained without any action on the owner’s part. For example, you are writing a blog on Indian bridal designers and you link your favorite designer.

• Manual link-when you use certain techniques to build the link. For example, influencers and customers linking your content, links from forums, or press releases.

Non-Link related Off Page SEO

As the name suggests these are the tactics that are not related to link building but help in ranking your page. In other words, it is the digital version of word-of-mouth. It includes:

• Social media Marketing

• Video post

• Guest blogging/ podcast

• Interviews and partnership

• Local SEO

Why Off -Page SEO is important?

Google considers many Off-Page SEO factors while deciding the web page rank.

For instance, you have a Sari store that sells beautiful saris, unfortunately, no one knows about that store. As a result, you don't have any customers or any sales and you are incurring losses. Similarly, when you have an online sari store you have to inform your target audience about the new store, and eventually, this will inform google. That google can divert traffic to your site, which will lead to sales and a customer base.

Consider-

" Sari" as content.

" inform your target audience" as Off-page SEO.

For this reason, it becomes challenging to rank solely with good content.

Backlinks and other Off-Page SEO factors are used by the Google algorithm to rank pages. While Google has confirmed they still use Page ranking. They have also revealed their top three factors they consider for page ranks, the first one being links. But this doesn't mean you will only focus on link building or backlinks. Don't do that mistake!!!!

Google has also stated that the E-A-T of your site is important. E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. This means reviews or mentions or press releases from a trusted and authoritative source helps to determine your site rank. Even links from experts sites are equally important.

So we can conclude off-page SEO is not only important but also an essential factor for page rank. Links being the most important Off-Page SEO signal, but others are equally important.

Let’s not waste time and dive into the latest Off-page SEO techniques, which are absolutely necessary for 2021. Below I am going to share 5 Techniques along with 1 secret tip for your success.

5 Off-Page SEO techniques that you need to follow in 2021 for your success.

1. Link Building

As we already know link building is the backbone of off-page SEO. The main goal of link building is to achieve high-quality links from authoritative sites.

NOTE: But always keep in mind quality is more important than quantity.

Keywords and Content play an important role in link building. A study by Backlinko has shown that 70% of all the searches include Long Tail keywords. Also, content with 3000 or above words generates more links versus content will 1000 words. So, always target long-form content.

What all factors should be considered while building links?

The first and foremost factor is Domain. A correlation study has been conducted by Backlinko, that shows a higher linking domain, shows a better chance of ranking. Eventually, it brings more organic traffic.

Image source: Backlinko

There are various tools like Ahrefs Site Explorer and Backlink analytics that can be used to check backlinks in your website.

You just need to put your website name and they will show you all details.

NOTE: Keep one thing in mind, the aim is not to have backlinks on your website but to build them on those pages you want to rank in google.

The second important factor is Link Authority. It is important as it determines PageRank. Link from high page authority passes more authority to Your page. In other words, a link from a high authority page is more valuable than a link from a lower authority page.

Image Source: Ahrefs

Now you must be wondering how to know the PageRank score?

There are tools that will do this job for you. Ahrefs Site Explorer and Backlink analytics will show you UR (URL Rating) i.e. the strength of that particular URL on a scale of 1 to 100. The higher the number higher is the strength.

NOTE: Higher UR also attracts more organic traffic.

The last important factor is Relevance. This means one should always try to get backlinks from the site that are relevant to one’s niche. For example, you are a food blogger, try to get links from hotels, restaurants, or food and beverage brands instead of links from jewelry designers, fashion stylists, and others.

1.1 Broken Link Building

It is often known as 'dead link building' or 'broken content building'. Broken link building is a practice of building links by replacing 404 pages with working links on a target website. This is one of the best ways to get a backlink even without asking for it.

You must be wondering how to find broken links in your niche? or how is it possible?

Don't worry there are tools like Ahrefs Site Explorer or install an extension in chrome, Check My Linkswhich is going to do it for you.

Image source: Backlinko

Then chose "Only Broken"

Image Source: Backlinko

Then a list like this will appear.

Image Source: Backlinko

Now you can mail these site and inform them about the broken links then offer your link as a solution.

1.2 "follow" or "nofollow"

These are nothing but small tags ( rel= "nofollow") that are added to a hyperlink. In most cases, links are built with a "follow" tag but some websites or newspapers give "nofollow" links.

when you are building a brand, it’s important to have more "follow" links than "nofollow" links. But this doesn't mean "nofollow" links are a complete waste of your time. NO.!!NO. !!! Not at all!!! In fact, they also help you in your SEO by diverting traffic to your page.

NOTE: Only "follow" links are help you in PageRank.

Image Source: Ahrefs

Tools like Ahrefs Site Explorer which can help you to prioritize backlinks.

Select "Dofollow" link option.

Image Source: Ahrefs

Or can use chrome extension nofollow to identify "nofollow" links.

1.3 Anchor Text

These are the clickable words that are used to connect one page to others. This also plays an important role in your page rank.

The one that is highlighted is a anchor text.

2. Built a brand

Brand building should be the primary activity for any kind of marketing strategy. As it gives more online authority and in turn gives you a better brand signal to search engines like Google.

Why Brand building is important?

Brand-building efforts give Google a signal that your site is legit. And this is also an important tactic for Off-Page SEO as it helps you to get links naturally. Also improves your SERPs.

There are tools that show performance report your brand search. Google Console Search or Keyword Overview Tool shows search volume over past months.

3. Content Marketing

Many people have mistaken content as a only On -Page SEO technique. But let me tell you, content plays a big part in off page SEO as well. Publishing any quality content on your site are a part of both On-page and Off- Page SEO.

You can do it either by publishing guest post or making a video content. Even partnering with others influencer for a podcast or an interview. Or promoting your content on social media are all a part of content marketing.

In simple words, if you have a quality - researched content tell people about it. You can use any tactics to reach out to your target audience. Also, figure out which works best for your brand.

3.1 Social Media

We all know that we are living in a the age of social media. As per reports, about 3.96 Billons people use social media in 2021 around the world. Now think social media as a discovery platform, as it plays a huge role in our daily life. It also influence consumer behavior and buying pattern.

Image Source: Broadband Search

Above graph shows social media users across different platforms in 2021.

Try to understand the importance of having a strong presence over social media. If you have a presence over social media you can reach out to 3.96 billons in 2021 and imagine your brand's growth.

Now a days social media is also used as customer portal, where everyone convey there beliefs and query. Also this is the first place where any customer reaches out for solution.

It is not only important but absolutely necessary to have social media presence. This will help you to connect to your existing and potential customers. Also conveys your brands potentials.

3.2 Video Post

Video posts are another important tool to boost your signals. You can use either YouTube or reels, IG tv , Live session .

But why is it important?

We can't deny the fact that video posts are more engaging then regular posts. It also puts you in front of a larger audience, which eventually gets converted into organic traffic and boosts your brand signals.

Studies have shown a direct correlation between video post and brand search. So, if you are planning to open a YouTube channel then this is the right time.

3.3 Guest Blog & Podcast

Guest blogs and podcasts helps you in number of way:

Firstly, it places you in front of a complete set of audience.

Secondly, it helps you to get brand mentions. Google have assigned some values to both linked and unlinked mentions. So, its worth asking people for mentions , even if its unlinked. These are the tools Google Alerts and Ahrefs Alerts, to track your competitors mention, so that you can jump in for your brand's conversion.

Thirdly it helps you to get links ( & we all know how important links are) .

Lastly it helps (itsy-bitsy) in your PageRank.

3.4 Partnership & Interviews

Partnerships with bigger brands is a small push for your brand. It helps in 2 ways mainly. Firstly it helps to interact with a larger audience and secondly it helps you to build your brand's identity.

You can approach brands via mail and provide them a service. Show them your best skills. You can do info graphs or illustration or a write up for them.

Try to get interviewed either on a podcast or a live session or on YouTube or for some newspaper and magazine. They not only give positive brand signals but also increases your brand search. Sometimes you can end up with links or unlinked brand mention. But remember in both cases its going to help your brand's growth.

4. Local SEO

If you are a café owner and you want to appear in google "near by me" searches then this section is for you.

Google My Business (GMB) is a free business prolife by google which ranks you in google local search intent.

Ranking in GMB requires efforts and that is only possible with Off-Page SEO tactics.

Lets look into stats from HubSpot on importance of local SEO

• “Near me” or "close by" type searches grew by more than 900% over two years. (Source: Chat Meter)

• 97% of people learn more about a local company online than anywhere else. (Source: SEO Tribunal)

• 92% of searchers will pick businesses on the first page of local search results. (Source: SEO Expert)

• 4 in 5 consumers use search engines to find local information. (Source: Think with Google)

In simple words, if you want to rank in local search intent then its important to optimize and claim your GMB profile. It includes 7 easy steps like name, address, contact, website & category to claim GMB Profile.

Another important aspect of local SEO is NAP citation. This means online mention of not just your brand's name but also your business Name, Address and Phone Number (NAP).

If you want to rank on a particular geographical region then this is an important factor. One of the easy way to achieve citation is through consistency and make sure all your citation matches each other. Citation plays an important role in SERPs, so never miss it.

5. Reviews

Goggle have recently stated that both review and links improves your rank. Google gives more weightage to reviews and links from E-A-T sites.

Good reviews, prestigious awards and recommendation from experts are used by Goggle to determine your sites E-A-T.

NOTE: Positive reviews are very important for local SEO

In one of the Goggle report in 2018, Google has mentioned that it use TrustRanks to determine PageRank. For instance, link and mention from Times of India is great but links from other small sites that are related to TOI is also good.

As promised its time to revel the secret tip.

# Create actionable graphics

Attractive visuals is another ways to increase your blog outreach even without asking for it. Trendy actionable visual is a awesome way to get links or mentions.

Its not possible for small blogger to hire a graphics designers so you can provide solution to them by creating simple, informative and actionable graphics. In this ways, you will get mention and a link, which will improve your off-page SEO as well as bring traffic. Use LSI keywords as a guide to create your graphics.

Conclusion

I hope this guide will help your business to grow. It may seem harder to achieve Off-Page SEO than On-Page SEO but trust me it will be worth.

Keep growing.

Wish you all the luck.

Below in comments let me know which tip has helped you the most?

Which one you are definitely going to try ?

Or

You can share you thoughts on this blog?